Demystifying Agency Data Platforms

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Advertisers want to market using the type of rich data provided by walled gardens – but that’s not possible on the open web. So the major holding companies have each developed data platforms to meet their clients’ needs. The question is: What’s the difference between their offerings? Publicis Groupe’s Spine, IPG’s AMP, WPP’s mPlatform, DentsuContinue reading »

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IPG Mediabrands Built A Data Stack That Operates Across Walled Gardens

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For agencies, managing and optimizing campaigns across walled gardens is no easy task. Because Facebook, Google, Snap, Twitter and Amazon each have their own ways of defining audiences and processes for optimizing spend, buyers have to launch campaigns multiple times across each of them for every client, without getting consistent insight into what’s working andContinue reading »

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How Cadreon’s Arun Kumar Connects The Dots Between Walled Gardens

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Walled gardens are cropping up across the digital ecosystem. “It’s just the way the world is going to be for the foreseeable future,” said Arun Kumar, global president at Cadreon. “I don’t see that changing.” As president of a global trading desk, it’s Kumar’s job to follow the consumer across these walls as he orContinue reading »

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Why The 2017 TV Upfronts Could Be A Buyer’s Market

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Maureen Bosetti, the chief investment officer for IPG Mediabrands’ Initiative, will discuss dynamics for this year’s upfronts alongside other TV power players at Industry Preview on Jan. 18 in New York City. The 2016 TV upfronts ended with networks posting double-digit CPM increases, but will that momentum carry into 2017? Two key factors could help buyers wieldContinue reading »

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