The issue of media decarbonization has been increasingly buzzy, but many brands and agencies have trouble finding the best measurement...
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Marketers love talking about their strategy to reach younger consumers, particularly Gen Z. But not Therabody. The fitness-focused brand, which...
Losing third-party cookies is often framed as a negative for the advertising industry. But it doesn’t have to be, according...
Over the past five years, products making environmental, social and governance (ESG) claims have outpaced those that do not, according...
At its core, agencies are a people business and companies invest in talent from acquisition through development and retention. Anyone...
Earlier this month, Apple launched its eco-themed campaign, "Mother Nature." While the initial hype, ranging from fanboying to scrutinizing, has...
Lemon. The Uncola. The Man in the Hathaway Shirt. You Deserve a Break Today. Just Do It. Got Milk? Those...
We have seen a lot of change in the identity landscape over the past 10 years. What once was a...
Arielle Garcia, UM's former chief privacy and responsibility officer, explains why she decided to leave the large agency holding company...
'Twas the weeks before school, when all through the nation, consumers kept shopping in spite of inflation. This back-to-school season,...