The Media Rating Council has the same goals of promoting fair media measurement as it did when it formed in...
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Just because a channel isn’t where the final transaction happens doesn’t mean it’s not a performance channel. Connected TV is...
Have you ever had someone complain about you to others, but never actually talk to you about it? It's frustrating!...
The issue of media decarbonization has been increasingly buzzy, but many brands and agencies have trouble finding the best measurement...
Marketers love talking about their strategy to reach younger consumers, particularly Gen Z. But not Therabody. The fitness-focused brand, which...
Losing third-party cookies is often framed as a negative for the advertising industry. But it doesn’t have to be, according...
Over the past five years, products making environmental, social and governance (ESG) claims have outpaced those that do not, according...
At its core, agencies are a people business and companies invest in talent from acquisition through development and retention. Anyone...
Earlier this month, Apple launched its eco-themed campaign, "Mother Nature." While the initial hype, ranging from fanboying to scrutinizing, has...
Lemon. The Uncola. The Man in the Hathaway Shirt. You Deserve a Break Today. Just Do It. Got Milk? Those...