Forrester Global Media Agency Wave: Consulting Is In And Clout Is Out

Media agencies once used their buying power to compete with each other. But as clients transform their marketing processes for a digital world, clout doesn’t have the cache it once did, according to Forrester’s first Global Media Agency Wave Q3 2018, which was released Monday. “In a programmatic environment, buying clout becomes less important,” saidContinue reading »

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With Sorrell Out, How Can WPP Get Back To Growth?

No other holding company has had its CEO as ingrained as WPP. Now WPP must keep its massive organization, with so many disparate agencies and pieces, together without Sorrell. “He was important not only as the voice, look and feel of WPP, but he was very much involved in the day-to-day operations,” said Rebecca Lieb,Continue reading »

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