Creative ad tech is maturing beyond DCO. Dynamic creative optimization is only one of many challenges facing brands in the...
Jivox
<!-- --> AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. This week on the podcast, Jivox CEO Diaz Nesamoney...
Dynamic creative advertising technology is becoming more personalized.Forrester ranked Jivox, RevJet, Thunder, Clinch and Celtra as “leaders” in its first-ever...
Mindshare launched a service on Thursday designed to let programmatic planners automate targeting, which lets them create lots of segments...
Brands want to spend more on native, and plista, the native arm of WPP’s Xaxis, is hoping to oblige through...