Google doesn’t want AppNexus founder Brian O’Kelley – you know, the godfather of programmatic – to testify during its ad tech...
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WeightWatchers (also known as WW) has tapped ex-Meta marketer Christina Kothari as global vp of brand and integrated marketing, and...
Alphabet is so big that, even when it’s growing slowly, it’s still outpacing competitors. On Tuesday, the company reported earnings...
Google appears to have thrown regulators for a loop with its surprise announcement on Monday that it no longer plans...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Excuses, Excuses Performance marketers blame two scapegoats for recent...
If an NBA superstar has Cheetle all over his Cheetos-eating right hand, he might whiff a few lefty high-fives. But,...
When sports marketing moves at the pace of the game, Coca-Cola can't keep its campaigns or creativity bottled up. At...
From the main stage at Willie Nelson's annual music festival, North Carolinian folk singer and songwriter Lou Hazel asked the...
The NWSL is back, and it wants fans to know it. Ahead of this weekend's season kickoff, the National Women's...
When the billboard went up across London, its creators at agency BBH knew it would provoke a strong reaction. The...