Caitlin Clark capped a record-breaking college basketball career this year by shattering marks during her WNBA rookie season--and she's steadily...
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When Chi Ogbuehi, vp of marketing technology and consumer products, joined the NFL in 2022, she was tasked with building...
Google doesn’t want AppNexus founder Brian O’Kelley – you know, the godfather of programmatic – to testify during its ad tech...
WeightWatchers (also known as WW) has tapped ex-Meta marketer Christina Kothari as global vp of brand and integrated marketing, and...
Alphabet is so big that, even when it’s growing slowly, it’s still outpacing competitors. On Tuesday, the company reported earnings...
Google appears to have thrown regulators for a loop with its surprise announcement on Monday that it no longer plans...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Excuses, Excuses Performance marketers blame two scapegoats for recent...
If an NBA superstar has Cheetle all over his Cheetos-eating right hand, he might whiff a few lefty high-fives. But,...
When sports marketing moves at the pace of the game, Coca-Cola can't keep its campaigns or creativity bottled up. At...
From the main stage at Willie Nelson's annual music festival, North Carolinian folk singer and songwriter Lou Hazel asked the...