Setting pricing floors for programmatic auctions can help publishers raise the ceiling of their total ad revenue. Floors are critical...
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Are you ready, Aotearoa? It is just two sleeps to go until the official Guinness World Records title attempt to...
Eminent CMO Linda Boff's departure from General Electric in April made news for two reasons. First, it marked the end...
Less than two weeks from now, the Department of Justice and Google will square off in a district federal courtroom...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Thanks And Sorry Google is notifying accounts regarding...
From Copa America to the UEFA European Championship, it's been a summer of sport to remember for advertisers and athletes...
Today, people are more skeptical of traditional marketing hype and are seeking pragmatic value from less obvious sources. A new...
Layoffs continue to hit the media and entertainment industry, with Warner Bros. Discovery now making more cuts. Top line This...
Hallmark is trying to give viewers Christmas in July with a new streaming service. What's happening: Today, at the Television...
Ad tech faces a GDPR compliance paradox. Plus, TikTok will make it harder to target teenagers and plans to give...