At CES on Monday, Comcast announced the launch of Universal Ads, a TV advertising platform that brings media companies together in a partnership to simplify access to premium video inventory. According to Comcast, Universal Ads will allow advertisers of all sizes to buy premium video directly from some of the most prestigious media companies today…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Week of June 1 Cable News Ratings: MS NOW Only Network to Grow Across All Dayparts
EXCLUSIVE: HP Hands Global Media to Publicis, Ending Omnicom’s 17-Year Run
These 18 Campaigns Are Competing for the Coveted Cannes Titanium Lion