It’s widely accepted that last-click attribution is flawed. While publicly it’s much derided, however, privately it shows no sign of...
LastClick
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. After this exclusive look...
“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. After this exclusive look...
“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. After this exclusive look...
“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. After this exclusive look...
“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. After this exclusive look...
The technology of marketing is always evolving, and that lifecycle is especially evident on this week’s episode of The Big...
Is this truly the end of last-click attribution? Google will no longer use last-click attribution as the default conversion model...