The technology of marketing is always evolving, and that lifecycle is especially evident on this week’s episode of The Big Story. The use of customer data platforms (CDPs) – the trendy software category taking over where DMPs left off and building on CRMs and marketing automation – is on the rise. Special guest Stuart Schneiderman, SVP… Continue reading »
The post The Big Story: The Rise Of CDPs And The End Of Last-Click Attribution appeared first on AdExchanger.
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