“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. ...
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This week, high-end American apparel brand Ralph Lauren launched its first clothing rental service, The Lauren Look, offering clothing items...
The latest creation from the team at Powershop, EightyOne, MBM and Assembly asks audiences whether they deserve better from their...
Land Rover NZ has released its latest campaign, ‘Standard Since Day One’, to introduce the new Land Rover Defender 90...
MediaWorks has unveiled its latest marketing campaign for The Rock, revelling in the fact that 2021 marks 30 years of...
The stats are in for TVNZ’s PRADA Cup viewership from 15th January to 17th January, and they’re pretty impressive. Nearly...
Google Ad Manager remains on the top perch across almost every category in the latest Advertiser Perceptions report. Though the...
If one wants to illustrate "hearty," then the lumberjack/forest milieu is certainly one way to go. For pancake mix maker...
DSP use among ad buyers seems to flip every half year between The Trade Desk, Google DV 360 and Amazon...
It’s getting cozy over in Unified ID 2.0 Land. SSP OpenX said on Tuesday it plans to adopt the open...