JCPenney Is the Latest Retailer With a New Private Label Home Brand

Department store chain JCPenney has launched another private label brand, Loom + Forge, as part of its mission to reinvent itself as a destination for home products. Top line The new collection includes indoor and outdoor d?cor, as well as bedding, bath, window coverings and tabletop goods with “a decidedly modern touch,” the company said…
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