DSP use among ad buyers seems to flip every half year between The Trade Desk, Google DV 360 and Amazon...
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It’s getting cozy over in Unified ID 2.0 Land. SSP OpenX said on Tuesday it plans to adopt the open...
Third-party cookies are going away, mobile ad IDs will soon be harder to come by – and the advertising ecosystem is...
Dole and KidsCan have come together to launch the #DoleUnstuffedBear campaign in an effort to change the harsh reality of...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Programmatic Merger Kepler Group has acquired UK-based Infectious Media...
The latest magazine readership insights released today by Nielsen (Q4 2019 – Q3 2020) reveal a great story of success for...
The more the merrier. App attribution company AppsFlyer has a late breaking addition to its $ 210 million investment round,...
The entire industry is jumping--and in all the right directions. Over the past few months, several members of the marketing...
It’s supply-side platform week for Unified ID 2.0. On Tuesday, PubMatic signed onto the initiative, one day after Magnite and...
Ryman Healthcare and Strategy Creative’s colourful new campaign puts residents firmly in the driver’s seat with a panel of ‘Resident...