"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Univision is launching PrendeTV this week, its free...
Launch
Many newly launched agencies claim to do things differently and "unconventionally," and that assertion is not dissimilar for Said Differently,...
EDO expanded its EnGage measurement solution Tuesday so it can cover streaming environments and give brands insight into their competitors’...
Z Energy and Westhaven-based agency Chemistry have introduced Z Electric – the country’s first electricity and fuel rewards bundle to...
Few marketing tactics have become as common in recent years as the limited, "exclusive" product drop inspired by quickly snatched-up...
Over 4,000 Kiwis are diagnosed with melanoma annually and for many, melanoma starts as a single spot hiding in plain...
This week saw the launch of Fire & Emergency NZ’s ‘Escape Week,’ in partnership with FCB – encouraging Kiwis to...
NBCUniversal and Twitter announced a new global partnership on Monday that will make it easier for marketers to reach global...
NBCUniversal's hit comedy The Office is leaving Netflix and arriving on streamer Peacock on Jan. 1--and the broadcaster and its...
This year has changed the lives of many Kiwis – we’ve been forced to look at our spending habits and...