Ecommerce-based brands have serious advantages with online marketing, but big CPGs aren’t contesting the DTC business. They’re buckling down on...
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Moments after Mastercard chief marketing and communications officer Raja Rajamannar finished his talk on experiential storytelling and stepped off the...
On March 1, toy brand Funko--rarely the sort of company that makes national headlines--made national headlines with a single paragraph...
During an economic downturn, CMO priorities and funding decisions may have an impact on almost every department of an organization,...
The advertising and ad technology industries undergo a major landscape shift every five years or so, and we’re in the...
Adidas finally announced that it is parting ways with Ye, also known as Kanye West. The pressure had been mounting...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Growthery Category Online grocery sales ticked down 1%...
Guest column byAndy HopkinsonStrategic Director“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the...
This past spring, Sony Pictures announced that Puerto Rican superstar Bad Bunny would soon become a superhero, dawning the mask...
Growing up, I was never into comic books. I didn't see myself reflected in the superhero world; it would seem...