The Consumer Electronics Show wraps up tomorrow, but many marketers and advertisers have already fled Las Vegas after a packed...
Learned
It would be an understatement to say that the TV industry has changed a lot in the past year. From...
Brands went bonkers for AI this past year, as they increasingly adopted the growing number of tools available to facilitate...
Television talk show pioneer Phil Donahue, who died Sunday at age 88, would always remember the day that "the whole...
CANNES, France--The Young Lions competition ended last week with only one U.S. team making a shortlist, but the group of...
Hey Readers, Welcome to the AdExchanger Commerce Newsletter. This week, we’re catching up with Shopify, which, in the past couple...
With macroeconomic conditions affecting advertising and Hollywood strikes affecting content, 2023 was a year of lessons for the TV and...
Influencers and creators are not new additions to the marketing mix, yet brands leaders are still figuring out how best...
In 2012, at the start of the DTC boom, Katya Constantine founded DigiShopGirl Media. The digital agency used two relatively...
Healthcare and pharmaceutical companies are not well known for strong enterprise branding, as historically, most of the focus was on...