Un-Cornering The Market For years, the public market was quicksand for ad tech. Investors were unimpressed by early public companies...
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About 20 years ago, Oakland A's general manager Billy Beane used data and statistics to help his low-revenue team keep...
Last year The Enthusiasts and Auckland University of Technology developed a new brand platform – ‘Find your greatness’. Now the...
Latest figures released by digital out of home (DOOH) measurement company LENS Technology and Analytics reveal OOH audience numbers virtually...
In September 2020, Facebook Gaming gave Facebook Gaming Partner creators the ability to use licensed music as background music during...
New Zealand Media and Entertainment’s (NZME) Coast audio network has teamed up with independent outdoor media provider Go Media to...
No more laissez-faire. Google has agreed to pay a $ 268 million fine and make changes to its advertising busines...
Facebook is yet again feeling the tight grip of antitrust regulation. Top line The platform is facing another set of...
Perceptive has appointed Ian Mills to the role of Director of Strategy. Mills’ career includes a near decade-long tenure as...
oOh!media New Zealand has announced that David Owen has joined the team as Research & Insights Director. Owen hails from...