When The Hershey Company used AI to drive its media placements in a recent campaign, it not only sold more...
Leverage
For the uninitiated, a total solar eclipse takes place when Earth's moon passes between our planet and the sun. During...
Whether it's MetLife Stadium in metro New York or Lumen Field in Seattle, America's sports arenas have been filling up...
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written...
Brands, marketers and content creators alike have come to recognize that strolling down memory lane can be a powerful tool...
For years, certain media channels have been designated to different communication strategies. Some channels were considered better at driving brand...
Nostalgia marketing is all the rage, and it will continue to be a popular approach for years to come--especially as...