“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Michael Jaconi, CEO & co-founder of Button. Customer acquisition rates are up and ROAS is down across the walled gardens of Facebook and Google. That’s hardly news at this point. It’s also well-known that,… Continue reading »
The post Retail Media Platforms Can Learn and Leverage a Thing or Two From Affiliate appeared first on AdExchanger.
More Stories
Large Language Models Are Overkill For Some Marketing Tasks. Enter The Small Language Model
Uber Eats and Special US win Cannes Media Grand Prix
Media leader launches fractional offering for SMEs