Programmatic can be a mixed bag for Black-owned media companies. Some are compromising with programmatic guaranteed, which is like a...
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The current model for ads.txt isn’t helping the industry understand how publishers are working with sellers and resellers, writes Rotem...
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem… The post Comic: If it Looks Like a Duck...
Cadillac is the exclusive title sponsor of Season 2 of HBO and Max's Sex and the City spinoff. However, a...
What makes marketing creative? Historically, when someone has invoked "creativity in marketing," they were celebrating the cleverness of an ad....
MikMak rolled out an “apples-to-apples comparison” tool across social, search, programmatic, streaming video and retail media Wednesday, dubbed MikMak Commerce...
The vast majority (72%) of people say they would choose brands that use humor effectively over their competitors. The challenge...
The 2023 Cannes Lions International Festival of Creativity is fast approaching. The festival, which has been running since 1954, has...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Down The Tube Amid the showmanship, YouTube’s Brandcast came...
If I had made an Oscars speech at Sunday night's 95th Academy Awards, it'd be to thank my mom for...