Despite the ongoing shift to streaming, late night ad spend is up year over year. Adweek Feed
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Even if you attend one of Netflix’s WWE events in person, you won’t be able to escape the ads. I...
The English word “yield,” derived from old English, is a relic of a time when a ruling class might demand...
The advertising industry continues to buy connected TV the wrong way. We have carried over one-to-one programmatic logic from display...
A Spotify and Netflix partnership could bring big benefits to both companies. Adweek Feed
AUCKLAND, Today: Scapegrace has teamed up with Parnell’s The Business Marketing Group (TBMG) to launch Thunderdonk, a Kiwi-made flavoured whiskey...
OpenAI’s move pits it against Perplexity, a contender in AI search which introduced a similar shopping experience last year. Adweek...
The platform uses OpenAI’s Whisper to turn uploaded footage into editable text. Adweek Feed
Having worked across both media and advertising, I’ve always found it strange how differently they operate. Adweek Feed
When I watched the new Netflix show, I saw the complete opposite of inauthenticity. Adweek Feed