AUCKLAND, Today: Last night, nine agency bands took to the Galatos stage for the 13th annual Battle of the Ad...
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Augmented reality is quickly becoming the new reality for both brands and consumers, with the latter beginning to shift their...
Are public ad tech companies totally screwed? “Um, do you want the short answer?” said Rocco Strauss, a partner at...
As marketers flood the metaverse with new kinds of branded experiences, it can be easy to lose sight of what...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Paid Upfront NBCUniversal says this year’s upfronts was...
The graduation gown is a symbol of education bound in history and tradition that dates back to over 900 years...
Ever wonder how Jake Gyllenhaal buffs up for action flicks like Ambulance and Spider-Man: Far From Home? According to a...
The names CeeLo Green, Shooter McGavin, Kate Flannery and Carson Kressley don't immediately come to mind as movers and shakers...
By Søren H. Dinesen, CEO and founder of Digiseg If you are Gen X or (gasp!) a boomer, you remember...
"This is the way" to keep the candle burning on a 45-year-old franchise. Homesick, the DTC fragrance brand owned by...