After taking the stand as a DOJ witness on Day One of the government’s ad tech antitrust trial against Google...
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Damned if you deprecate, damned if you don’t. In July, after four years of Sturm und Drang, Google announced it...
Cue the "In Memoriam" music. It's time to say R.I.P. to traditional celebrity brand deals. During a panel on crafting...
Dull costs money – that was the top line and the takeaway from a breakfast talk by Maz Farrelly, the...
Comic book superfans have San Diego Comic-Con. Bravo superfans have BravoCon. And now dedicated MSNBC viewers have an in-person experience...
The annual Intel Extreme Masters Counter-Strike 2 tournament in August drew a sold-out crowd of 13,000 people to the Lanxess...
Every company from retailers to banks are looking to cash in on ad revenue. The rise of retail media promises...
Google sent the online ad ecosystem reeling a week ago with the news that, upon reflection, third-party cookies will not...
Hey Readers, Welcome back to the AdExchanger Commerce Media newsletter. This week, we’ll do a quick dive into a brick-and-mortar...
As an impending NBA media rights deal is pushing the value of league broadcasts above the rim, no one's calling...