This article is provided by New York Interconnect. In 2017, digital drew more ad dollars than television for the first...
linear TV
You are what you watch.On Tuesday, smart TV data company TVadSync, which uses visual automatic content recognition (ACR) technology to...
Streamers don’t browse – at least not on streaming services.Although the majority of households either own a smart TV and/or...
On Wednesday, Comcast Technology Solutions (CTS), a division of Comcast Cable, rolled out the beta version of a self-serve platform...
Travel is a personal experience, and travel marketing should be too, according to Sheila Schottland, senior director of brand marketing...
Connected TV: Intuit is getting into it. But the financial software company is not giving up on television’s biggest tentpoles....
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Down, But Still Substantial Verizon’s media biz dropped 5.8%...
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by...
Samsung Ads has quietly created the capability to connect over-the-top (OTT) and linear inventory for clients.With 32 million smart TVs...
Netflix will inevitably need ads, predicted Jo Ann Ross, CBS’ president and chief advertising revenue officer, during a fireside chat...