Linear TV Audience Standards For Supply And Demand Are The Wrong Solution

“The Sell Sider” is a column written for the sell side of the digital media community.  Today’s column is written by Amihai Ulman, founder and chief operating officer at MASS Exchange. Unlike addressable media, linear TV publishers cannot sell single impressions or single units of attention. Due to its linear nature, TV publishers must sell mixedContinue reading »

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Samsung Ads Makes Its Pitch. What’s It Selling?

Samsung Ads has quietly created the capability to connect over-the-top (OTT) and linear inventory for clients. With 32 million smart TVs in the United States alone, Samsung is the world’s top smart TV manufacturer, ahead of TCL and Vizio, according to Statistica. Samsung Ads can access Samsung’s first-party TV data and plug it into itsContinue reading »

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Netflix Will Have Ads, And Other Predictions From Top TV Ad Chiefs

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Netflix will inevitably need ads, predicted Jo Ann Ross, CBS’ president and chief advertising revenue officer, during a fireside chat at AdExchanger’s Industry Preview on Thursday. “Maybe they’ll offer a lower-cost version of their service [or a different model],” she said, “but if they’re spending that much money [on content], they will look for waysContinue reading »

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As The Measurement Space Shifts Underfoot, What Can Nielsen Do To Keep Its Spot?

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The independent measurement space was once Nielsen’s to lose – and now it’s taking pains to make sure that doesn’t happen. Nielsen is in a delicate position. Although its long-established panel-based business is primarily what pays the bills, TV ratings aren’t the future. The company’s success depends on moving away from classic TV ratings, whileContinue reading »

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