Netflix Will Have Ads, And Other Predictions From Top TV Ad Chiefs

AdExchanger |

Netflix will inevitably need ads, predicted Jo Ann Ross, CBS’ president and chief advertising revenue officer, during a fireside chat at AdExchanger’s Industry Preview on Thursday. “Maybe they’ll offer a lower-cost version of their service [or a different model],” she said, “but if they’re spending that much money [on content], they will look for waysContinue reading »

The post Netflix Will Have Ads, And Other Predictions From Top TV Ad Chiefs appeared first on AdExchanger.

Read more

As The Measurement Space Shifts Underfoot, What Can Nielsen Do To Keep Its Spot?

AdExchanger |

The independent measurement space was once Nielsen’s to lose – and now it’s taking pains to make sure that doesn’t happen. Nielsen is in a delicate position. Although its long-established panel-based business is primarily what pays the bills, TV ratings aren’t the future. The company’s success depends on moving away from classic TV ratings, whileContinue reading »

The post As The Measurement Space Shifts Underfoot, What Can Nielsen Do To Keep Its Spot? appeared first on AdExchanger.

Read more