As The Measurement Space Shifts Underfoot, What Can Nielsen Do To Keep Its Spot?

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The independent measurement space was once Nielsen’s to lose – and now it’s taking pains to make sure that doesn’t happen. Nielsen is in a delicate position. Although its long-established panel-based business is primarily what pays the bills, TV ratings aren’t the future. The company’s success depends on moving away from classic TV ratings, whileContinue reading »

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