After The Pivot To Video, Publishers Must Find A Way To Monetize

AdExchanger |

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Justin Festa, chief digital officer at LittleThings. It seems inevitable that publishers will at some point take a crack at video. With its high CPMs and promise to reach more readers, the move isContinue reading »

The post After The Pivot To Video, Publishers Must Find A Way To Monetize appeared first on AdExchanger.

Read more

Publishers And The Inevitable Pivot To Video

AdExchanger |

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Justin Festa, chief digital officer at LittleThings. It feels like every other week another publisher is making a pivot to video or a joke on social media talking about why the pivot to videoContinue reading »

The post Publishers And The Inevitable Pivot To Video appeared first on AdExchanger.

Read more

Getting To The Holy Grail: How Publishers Measure The Incremental Value Of Ad Tech Partners

AdExchanger |

If a new ad tech partner generates $50,000 in revenue for a publisher, is it safe to assume that gross revenue will increase by the same amount? Publishers that unify their analytics and rigorously test those partners increasingly are finding that the answer is no. “There is no such thing as purely incremental revenue,” saidContinue reading »

The post Getting To The Holy Grail: How Publishers Measure The Incremental Value Of Ad Tech Partners appeared first on AdExchanger.

Read more