Placed has found a new home.Foursquare is buying the location-based measurement company from Snap. Separately, it raised $150 million in...
location data
Stop me if you’ve heard this one: A man walks into a bar after seeing a TV ad … but...
MillerCoors doesn’t have the opportunity to collect much first-party data: Most of its sales come through independently-owned convenience and liquor...
Some ad tech companies are getting out of the managed media business – and others are jumping in with both feet.On...
Advertisers know linear TV spots drive store visits. Proving it is another story.On Tuesday, Snap-owned location company Placed released a...
Emodo, Ericsson’s mobile ad platform for telcos, is aiming to boost the quality of location data in the ad ecosystem...
This is the second in a series of deep dives from AdExchanger on mobile fraud and mobile data quality, including...
Placed, the Snap-owned location data company, is giving away its analytics tool for free.Starting Thursday, brands and media planners can...
Unlikely insights into consumer behavior can help move the needle, and location data is a rich source of unlikely insights.On...
When Snap acquired location-based data company Placed over the summer, agencies got excited about the prospect of intermingling the data...