Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Spam And Regs Google submitted a proposal to the...
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Calibre owners, oOh!media, JCDecaux, and MediaWorks have announced New Zealand’s principal Out of Home planning and audience measurement tool, Calibre,...
Advertisers love a captive audience, and there are few audiences more captive than mass-transit riders. So it was perhaps inevitable...
BeReal is a social networking application that encourages users to share one photo post per day. Once a user creates...
Retracing the customer journey from impression to transaction is the holy grail of marketing attribution. But consumer behavior is messy....
After adding 100 staffers to its Canadian offices this year as revenues rose 45%, independent agency Rethink is making its...
The Location Equation Location data companies have seen an uptick in inquiries from government officials and public health groups. It’s...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
Location intelligence company Cuebiq is sunsetting its software development kit and replacing it with a clean room-type product called Workbench...
By default, LinkedIn may personalize the ads you see on its platform based on your location (your ZIP code or...