NBCUniversal's One Platform is looking to be a one-stop shop for targeted advertising. Ahead of the Consumer Electronics Show (CES)...
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With 2024 in sight, analysts have polished their crystal balls to predict what lies ahead for the ad industry. And...
Snapchat partnered with the Design Museum in London to bring augmented reality experiences to the museum's Rebel: 30 Years of...
Atlanta keeps maturing in the creative agency world and Brandon Rochon is one of the city's new transplants helping it...
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem… The post Comic: If it Looks Like a Duck...
What makes marketing creative? Historically, when someone has invoked "creativity in marketing," they were celebrating the cleverness of an ad....
We spend so much time looking at images, especially in our industry. We're consuming them and creating them at a...
DoubleVerify reaped the benefits of a cautious Q4 for ad spending – and it will continue to benefit as measuring...
Paramount is planting a new flag on its mountain of advertising capabilities. Top line Paramount Advertising announced on Wednesday that...
The sports betting category is extremely crowded. With brands like DraftKings, FanDuel, Caesar's and BetMGM dominating the ad spend race,...