What makes marketing creative? Historically, when someone has invoked "creativity in marketing," they were celebrating the cleverness of an ad....
Looks
We spend so much time looking at images, especially in our industry. We're consuming them and creating them at a...
DoubleVerify reaped the benefits of a cautious Q4 for ad spending – and it will continue to benefit as measuring...
Paramount is planting a new flag on its mountain of advertising capabilities. Top line Paramount Advertising announced on Wednesday that...
The sports betting category is extremely crowded. With brands like DraftKings, FanDuel, Caesar's and BetMGM dominating the ad spend race,...
The canned cocktail industry has matured. But as the ready-to-drink space has grown up, early entrants are facing new challenges...
Tara DeZaoDirector of Product Marketing, MarTech and AdTech“Data-Driven Thinking” is written by members of the media community and contains fresh...
Dan Edelman changed the face of advertising communications when he opened up his eponymous shop in 1952. He was the...
With the upcoming racing season marking its 75th anniversary, Nascar is both celebrating its past with a new throwback logo...
Only four months into its existence, Fanatics Collectibles trading card brand Zerocool is still learning the lay of the entertainment...