L'Oreal will expand a media ownership strategy it piloted in Mexico to other Spanish-speaking countries to generate first-party cookies from...
L’Oreal
Big consumer product brands like L'Oreal have soaked up as much data as possible in recent years as they try...
L’Oreal doesn’t like the word “programmatic.”“We prefer ‘precision marketing,’” said Lubomira Rochet, L’Oreal’s chief digital officer. Precision, Rochet said, is...