It can feel like a big win when a favorite regional or startup brand gets picked up by a national...
Losing
It can feel like a big win when a favorite regional or startup brand gets picked up by a national...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Pub Trawl With generative AI tech, publishers are...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Amazon Prime(s) Its SSP Play Based on its...
The “Winner Take None” category of VC investments. Plus: Ad revenue is a shrinking slice of income for news publishers....
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Battle Lines Drawn The online advertising industry is...
Connected TV advertising is here to stay. However, there is a downside: ad money leaking away due to fraud. Gijsbert...
Netflix rebounded following two poor quarters, adding 2.4 million subscribers after previously shedding nearly a million in the second quarter--the...
Attribution and analytics are an absolute dumpster fire right now, as governments around the world, not to mention companies like...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Games Or Gains? Gaming on Netflix isn’t taking off....