Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Ring Airer Netflix is paying more than $...
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TV ad measurement is still a mess of data fragmentation and marketer frustration, but identity can help bring some order...
Intent IQ, Strategus and PubMatic are partnering to help advertisers retarget iOS device owners after they’ve seen an ad on...
Losing third-party cookies is often framed as a negative for the advertising industry. But it doesn’t have to be, according...
As cookies, pixels and SDK data become increasingly unreliable, almost all of the large ad platforms are pushing server-side implementations...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Signal, Please TV may not rely on third-party...
Even though Paramount+ broke 60 million subscribers, it wasn't enough to stop the parent company's stock from tumbling 25% Thursday...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Lost And Found If you’re wondering what happened...
An interview withJeremy HlavacekCCODigital media consumption is on the rise, but the supply of high-quality data signals is dwindling. “The...
If revenue falls in the metaverse, does it make a sound? For the first time in Meta’s history, it reported...