“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Scoring The Super Bowl Viewers watching Super Bowl commercials...
The “Big Tent” Backlash The IAB announced last week that advertising and media agencies will now be able to join...
A decade ago, Crispin Porter + Bogusky seemed practically unstoppable. But in 2021, the storied agency is facing steep obstacles...
Americans slept an average of 25.2 minutes less than usual on election night, according to a new digital out-of-home (DOOH)...
AUCKLAND, Today: Long-established New Zealand roofing company Gerard Roofs is undergoing a brand revival in partnership with Big Communications. The...
This article is sponsored by Criteo. Consider being suddenly plunged into unfamiliar territory. Tom Hanks’ character surveying his island in “Castaway” comes to...