In the tumultuous summer of 2020, when Black Lives Matter protests proliferated in the wake of George Floyd's murder, one...
Lost
When a Super Bowl ad fetches between $ 6.5 million to $ 7 million for just 30 seconds of airtime,...
SSPs including PubMatic, Magnite and Wunderkind are moving ahead with plans to recoup revenue paid to publishers from deals conducted...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Verified Love Triangle When Netflix jumped into...
The FTC's only remaining Republican commissioner just resigned — and political polarization is putting the agency in a pickle. The...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. One Plus One Plus One Plus One Plus … ...
Change the Ref and Leo Burnett Chicago generated massive attention with "The Lost Class," a stunt that fooled vocal gun...
In a world abuzz with Whatsapp pings and email notifications, handwritten notes are a rarity. Whether it's a poem in...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Scoring The Super Bowl Viewers watching Super Bowl commercials...