Back in the 2010s, journalists and the legacy media outlets that employed them famously pivoted to video on digital platforms like Facebook and Twitter. In 2020, they pivoted to TikTok. As the world went into lockdown amidst the Covid-19 pandemic, the platform saw its audience skyrocket. And those incoming viewers proved particularly hungry for news–a…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Week of June 1 Cable News Ratings: MS NOW Only Network to Grow Across All Dayparts
EXCLUSIVE: HP Hands Global Media to Publicis, Ending Omnicom’s 17-Year Run
These 18 Campaigns Are Competing for the Coveted Cannes Titanium Lion