Salesforce and Adobe have lately rushed into the customer data platform category. But independent CDPs aren’t standing still.Amperity, a machine...
machine learning
Machine learning is becoming central to user acquisition and app advertising at Google. On Wednesday, Google introduced five game developer-focused...
AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here.This week on the podcast, Katrin Ribant joins us in the studio...
Facebook might be weathering more headwinds than you can shake a stick at right now, but that didn’t stop it...
Although a handful of advertisers have suspended their Facebook campaigns in the wake of the platform’s ongoing data scandal, most...
The interactive video ad server Innovid has acquired Taykey, a company that uses machine learning to extract contextual information about...
Personalization is a top agenda item for most brands, but data management technology still leaves something to be desired.Machine learning...