Podcast: Futurama With Datorama

AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. This week on the podcast, Katrin Ribant joins us in the studio for a discussion of the ever-more-complicated data landscape. Ribant spent many years at Havas and helped build its Artemis data platform before co-founding Datorama in 2012. “I was always very interested in the dataContinue reading »

The post Podcast: Futurama With Datorama appeared first on AdExchanger.

Read more

Increased Facebook Ad Prices Drive Revenue Growth

Facebook might be weathering more headwinds than you can shake a stick at right now, but that didn’t stop it from posting gangbuster earnings on Wednesday. Revenue for the quarter clocked in at $11.97 billion, up 49% year over year – beating the Street’s estimate of $11.41 billion. Click here to read the release. ProofContinue reading »

The post Increased Facebook Ad Prices Drive Revenue Growth appeared first on AdExchanger.

Read more

Facebook’s Ad Chief: ‘What The World Really Wants To See From Us Is Action’

Although a handful of advertisers have suspended their Facebook campaigns in the wake of the platform’s ongoing data scandal, most are staying the course. “Both advertisers and developers are very understanding about having some features removed that they were using,” said Mark Rabkin, Facebook’s VP of ads and business platform, who took the reins fromContinue reading »

The post Facebook’s Ad Chief: ‘What The World Really Wants To See From Us Is Action’ appeared first on AdExchanger.

Read more

Innovid Acquires Contextual Data Specialist Taykey

AdExchanger |

The interactive video ad server Innovid has acquired Taykey, a company that uses machine learning to extract contextual information about video, text and images to help inform ad buys. Terms of the deal, announced Thursday, were not disclosed. Innovid, which has 220 employees, will take on half – or about 20 members – of Taykey’sContinue reading »

The post Innovid Acquires Contextual Data Specialist Taykey appeared first on AdExchanger.

Read more

Machine Learning Startup Amperity Exits Stealth Mode With An Eye On Helping Brands Do More With Their Data

AdExchanger |

Personalization is a top agenda item for most brands, but data management technology still leaves something to be desired. Machine learning could provide the answer, said Kabir Shahani, CEO and co-founder of Amperity, a Seattle-based startup that came out of stealth on Thursday Since raising $9 million in Series A in February, Amperity has beenContinue reading »

The post Machine Learning Startup Amperity Exits Stealth Mode With An Eye On Helping Brands Do More With Their Data appeared first on AdExchanger.

Read more