Skechers is returning to the Super Bowl. Similar to the footwear company's other recent Super Bowl ads, this year's commercial...
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M&M's is back advertising in the Super Bowl this year, with a new creative strategy that centers celebrities as the...
Ask 10 people in digital advertising what “native” ads are, and you’ll get 10 different answers. But the recent controversy...
The industrywide practice of complaining about the programmatic ecosystem might be as commonplace as not leaving the couch for five...
Melanie Spencer, Group CEO of Kiwi and wahine-owned independent agency Thompson Spencer, calls for Kiwi businesses to support Kiwi businesses...
The advertising industry has failed to make any tangible progress since 2021 in building workplaces that are diverse, equitable and...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. No Alternative Third-party cookies are not the future...
Every brand is tempted to create its own version of Timberland's new tagline, "This Is Not a Boot." Whether that...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Betsy On Etsy Etsy should be in dire...
With the year coming to a close and the cost of giving on the rise, Dentsu Creative (on behalf of...