The 2003 movie Elf has become a beloved Christmas classic, but its main character, played by Will Ferrell, has never...
Makes
The impact of an ad is tied to how close the marketer can get to the moment when a consumer...
Zefr said Monday that its brand safety and suitability reporting product is generally available for campaign measurement on YouTube in...
AUCKLAND, Friday: Wyndham St-based-based creative/digital agency Topham Guerin has been named in 15th place on the Deloitte Fast 50 index...
Managing a header-bidding system – even just for display inventory – is too in the weeds for most publishers to...
AUCKLAND, Thursday: In its biggest recruitment drive to date, Newton indie agency Motion Sickness has added five new members to...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Engine Room The Justice Department held a...
AUCKLAND, Today: MediaWorks is welcoming two new people to its agency team – Charlotte Robertson, who joins as digital account...
Comscore and Yahoo have partnered in a connected TV deal that aims to bring brand protection to streaming ad campaigns....
More than two-and-a-half years since Covid-19 arrived, large swaths of the labor force continue to work from home. They're still...