The impact of an ad is tied to how close the marketer can get to the moment when a consumer...
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Zefr said Monday that its brand safety and suitability reporting product is generally available for campaign measurement on YouTube in...
AUCKLAND, Friday: Wyndham St-based-based creative/digital agency Topham Guerin has been named in 15th place on the Deloitte Fast 50 index...
Managing a header-bidding system – even just for display inventory – is too in the weeds for most publishers to...
AUCKLAND, Thursday: In its biggest recruitment drive to date, Newton indie agency Motion Sickness has added five new members to...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Engine Room The Justice Department held a...
AUCKLAND, Today: MediaWorks is welcoming two new people to its agency team – Charlotte Robertson, who joins as digital account...
Comscore and Yahoo have partnered in a connected TV deal that aims to bring brand protection to streaming ad campaigns....
More than two-and-a-half years since Covid-19 arrived, large swaths of the labor force continue to work from home. They're still...
AUCKLAND, Today: California Gurls’ Katy Perry is fronting a NZ campaign for Menulog, as the food delivery company ramps upbrand...