On a typical afternoon in a sunny suburb, all-American teenagers Piper and Addison fawn over their favorite goth rocker in...
Makeup
In the latest episode of Yeah, That's Probably An Ad, community editor Luz Corona and Adweek reporter Emmy Liederman are...
Makeup brand Pat McGrath Labs and Shop with Google will host an AR pop-up experience in New York that will...
Walmart partnered with beauty and fashion technology company Perfect Corp. to allow shoppers to try on makeup and beauty products...
Parfums Christian Dior is introducing a live online makeup consultation service that utilizes augmented reality technology to allow consumers to...
As virtual try-on continues to redefine how makeup brands are reaching consumers, MAC Cosmetics is rolling out a new augmented...
Two years ago, model and businesswoman Beverly Johnson wrote an op-ed for The Washington Post looking back on some history...
Technology is powering the ability for consumers to try before they buy like never before, and in the world of...
Hungry for more, Chipotle and e.l.f. Cosmetics are once again collaborating with a limited-edition line of beauty products inspired by...