Every intelligent marketer throws terms like "data activation" around freely. But what does data activation mean? And where does it...
Management
Direct-sold inventory is still big business for publishers. But processing insertion orders and campaign reconciliation between buyers and sellers has...
Following a busy start to 2022 over on Wellesley St. West, FEDERATION has announced multiple account management hires for the...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. TC Effed? The Irish Council for Civil Liberties,...
WELLINGTON, Tuesday: Leading Oriental Bay-based indie GSL Promotus has appointed Tim Antric to its leadership team in the newly created...
Money announced a sitewide rebrand this morning, the result of a year-long process to improve the site speed and user...
Strategic and creative shopper activation agency Raydar has announced new leadership with the appointments of Kristyna Hotchin as General Manager...
Mi9’s General Manager Rhys Heron writes about the upcoming IDFA and cookies changes from Apple and Google, and how these...
There's a special kind of satisfaction in managing to successfully build and share your own website. Watching the graphics, text...
CMP, meet CTV. On Tuesday, French consent management platform Didomi released an expanded version of its offering for the web...