WELLINGTON, Tuesday: Leading Oriental Bay-based indie GSL Promotus has appointed Tim Antric to its leadership team in the newly created role of general manager – client solutions.
He will split his time between Wellington and Tauranga, to support business growth in both cities.
MD Sigrun Grice said: “We are delighted the agency has attracted someone of Tim’s calibre to add to the team’s focus on delivering client solutions – across insight, strategy, media, and our strong creative offering.
“Tim’s commitment to a flourishing Aotearoa matches our own. His background in social and commercial marketing and his focus on diversity and biculturalism adds some real grunt to the agency offering.
“Tim will lead the integration of our results-focused client solutions. His PhD research and experience – across clients and agencies – together with his passion for mahi tahi co-design will deliver real value to the agency and our growing group of clients.
“Tim’s commitment to a flourishing Aotearoa matches our own.”
“Tim has more than 20 years’ experience working in Australia, the UK and New Zealand on leading local and global brands – including some of Aotearoa New Zealand’s best known behaviour change programmes.
“He has been the driving force behind numerous multi-channel, traditional and digital campaigns and programmes. Tim is highly experienced in strategy development, research and citizen insights, human-centred design, social marketing, advertising, stakeholder engagement and programme evaluation.
“Tim has spent the last three years working on a PhD in social marketing, alongside leading public health, evaluation and co-design work for government agencies. His pedigree in social marketing sets him apart across New Zealand agencies.”
Antric is returning to GSL Promotus after close to a decade working in Australia and New Zealand. He said: “I’m looking forward to re-connecting with the expert team at GSL Promotus.
“The agency is treading new ground, delivering dynamic and integrated client-focussed solutions – and I’m proud to be part of that.”
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