New Zealand’s advertising market has rebounded strongly from recent Covid-related declines, finishing the year on a high by reporting a...
Market
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
Google utterly dominates the identity resolution marketplace, with LiveRamp and Salesforce trailing in the middle distance. That’s according to the...
A new pair of marketing tools from Mailchimp aims to make machine learning capabilities more accessible to companies that don't...
Even during a pandemic, 2020 has shown that brand collaborations aren't going anywhere. Brands teaming up on campaigns or products...
Antitrust watchdogs in the U.S. House of Representatives issued a report today proclaiming that Amazon, Apple, Google and Facebook have...
Key Insight: Price becomes a bigger factor in the decision-making process during an economic recession. CPG favorites from Campbell's soup...
Google got grilled. The questions from lawmakers were more pointed – and en pointe – than ever at a hearing...
Tubi has been shouting from the rooftops about ad-supported streaming for years, and the market is finally listening. “It’s pretty...
Even Google can’t avoid the vicious impact of COVID-19 on the ad industry. The ad giant’s net US...