Ferrero Group, the chocolate company encompassing the Kinder, Nutella and Tic Tac brands, awarded its U.S. media management duties to...
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The retail media ad tech startup Topsort announced a $ 20 million Series A investment round on Monday. The three-year-old...
AUCKLAND, Today: Out of Home maintained its growth trajectory, with the Out of Home Media Association Aotearoa announcing that their...
As brands navigate an era marked by increased privacy concerns and changing industry landscapes, first-party data provides forward thinking advertisers...
Many brands are increasingly focused on capturing millennial and Gen Z audiences. Yet, with a July 2023 congressional hearing having...
Retailers across the globe can now access the estimated US$ 40 billion off-site media market, leveraging Meta’s Managed Partner Ads...
Six-year-old cryptocurrency exchange OKX has made significant changes to its marketing strategy over the last year, swapping programmatic ads for...
Transparency is making its way into CTV bid requests, including supply source, content genre and, increasingly, show-level transparency. According to...
With 2024 in sight, analysts have polished their crystal balls to predict what lies ahead for the ad industry. And...
Though Warner Bros. Discovery says Max is the one to watch, the company really hopes you're watching linear TV too....