With performance and measurement top of mind, brand safety is dropping down the list of priorities for marketers advertising on...
Marketers
Move over, Coca-Cola and Pepsi--the next soft drink duo duking it out to win market share are prebiotic soda makers...
As the U.S. Supreme Court upholds the TikTok ban, brands and publishers are grappling with how to maintain their connection...
Private equity-backed Later said that it plans to acquire influencer marketing firm Mavely in a cash and equity deal valued...
If Omnicom's plan to acquire rival Interpublic (IPG) goes through, the new advertising conglomerate will tower above all others in...
No story permeated American life more in 2024 than the presidential election. Now that the election is over, 28% of...
In a year filled with headlines documenting the rise of artificial intelligence, one of the many questions that remains unanswered...
While the marketing world fixates on Q4's holiday rush, a golden opportunity lurks in plain sight: Q5, the "invisible quarter."...
Is the marketing funnel as we know it officially dead? Variations of that eternal question were posed over and over...
Ever since McDonald's rang up double-digit sales increases in 2021 with its BTS Meal, American brands have lined up to...