While new technologies and greater reliance on analytics have driven significant advancements in measurement across the advertising landscape, out of...
Marketers
CANNES, France--In a year where budgets are under intense scrutiny, agencies, platforms and even the biggest of the big tech...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Skipping The Basics Canada is Netflix’s testing ground...
CANNES, France -- For years, the terms business-to-consumer and business-to-business have helped explain what companies do and how they market...
Yahoo is letting advertisers buy publisher inventory directly from its demand-side platform via a new product called Backstage, the tech...
AI went from quirky novelty to dominant disruptor in a matter of months, taking over the headlines, as consumer-friendly and...
AUCKLAND, Monday: Colenso BBDO MD Angela Watson, Spark NZ MD Matt Bain, Google NZ sales chief Simon Laird, and Otterfish...
New research from LinkedIn reveals that more business-to-business marketing leaders worldwide are planning to use artificial intelligence as a tool...
It is premature to predict that a commercial for cannabis will show up in the Super Bowl--at least in the...
The ad industry is now brimming with vendors claiming they can track and measure ad viewers' attention. Hungry to strike...