Business organizations, and particularly marketers, on both sides of the Atlantic, can breathe a sigh of relief as the European...
Marketers
Getting consumers' attention is about to get easier. Supply-side platform (SSP) PubMatic and attention vendor Playground xyz have struck a...
iHeartMedia is betting big on its B2B Podcast Network as a way to reach a coveted and hard-to-reach audience: marketers....
After backlash led Target and Anheuser-Busch to pull back on some of their Pride-related marketing and merchandise earlier this year,...
While new technologies and greater reliance on analytics have driven significant advancements in measurement across the advertising landscape, out of...
CANNES, France--In a year where budgets are under intense scrutiny, agencies, platforms and even the biggest of the big tech...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Skipping The Basics Canada is Netflix’s testing ground...
CANNES, France -- For years, the terms business-to-consumer and business-to-business have helped explain what companies do and how they market...
Yahoo is letting advertisers buy publisher inventory directly from its demand-side platform via a new product called Backstage, the tech...
AI went from quirky novelty to dominant disruptor in a matter of months, taking over the headlines, as consumer-friendly and...