Yahoo is letting advertisers buy publisher inventory directly from its demand-side platform via a new product called Backstage, the tech...
Marketers
AI went from quirky novelty to dominant disruptor in a matter of months, taking over the headlines, as consumer-friendly and...
AUCKLAND, Monday: Colenso BBDO MD Angela Watson, Spark NZ MD Matt Bain, Google NZ sales chief Simon Laird, and Otterfish...
New research from LinkedIn reveals that more business-to-business marketing leaders worldwide are planning to use artificial intelligence as a tool...
It is premature to predict that a commercial for cannabis will show up in the Super Bowl--at least in the...
The ad industry is now brimming with vendors claiming they can track and measure ad viewers' attention. Hungry to strike...
Artificial intelligence has been fundamental to Google's advertising for decades, but often in ways imperceptible to marketers. At its annual...
If it feels like we've been talking about the death of the cookie for years, it's because we have. Google's...
Elon Musk's choice to onboard NBCU ad sales chief Linda Yaccarino has left marketers on the edge of their seats,...
The number of young people using TikTok as a search tool – almost 40% – created a perfect opportunity for...