AUCKLAND, Monday: Colenso BBDO MD Angela Watson, Spark NZ MD Matt Bain, Google NZ sales chief Simon Laird, and Otterfish...
Marketers
New research from LinkedIn reveals that more business-to-business marketing leaders worldwide are planning to use artificial intelligence as a tool...
It is premature to predict that a commercial for cannabis will show up in the Super Bowl--at least in the...
The ad industry is now brimming with vendors claiming they can track and measure ad viewers' attention. Hungry to strike...
Artificial intelligence has been fundamental to Google's advertising for decades, but often in ways imperceptible to marketers. At its annual...
If it feels like we've been talking about the death of the cookie for years, it's because we have. Google's...
Elon Musk's choice to onboard NBCU ad sales chief Linda Yaccarino has left marketers on the edge of their seats,...
The number of young people using TikTok as a search tool – almost 40% – created a perfect opportunity for...
Late last summer, television host and comedian John Oliver used this metaphor to describe carbon offsets: " like winning a...
The NZ Marketing Association has launched its first ever ‘Advanced Marketing Leadership Programme’ which will see some of New Zealand’s...