Artificial intelligence has been fundamental to Google's advertising for decades, but often in ways imperceptible to marketers. At its annual...
Marketers
If it feels like we've been talking about the death of the cookie for years, it's because we have. Google's...
Elon Musk's choice to onboard NBCU ad sales chief Linda Yaccarino has left marketers on the edge of their seats,...
The number of young people using TikTok as a search tool – almost 40% – created a perfect opportunity for...
Late last summer, television host and comedian John Oliver used this metaphor to describe carbon offsets: " like winning a...
The NZ Marketing Association has launched its first ever ‘Advanced Marketing Leadership Programme’ which will see some of New Zealand’s...
The Goat Farm, an independent creative agency, has announce it is hosting a Marketers + Media Meet Up event on...
GDPR and Apple’s App Tracking Transparency have put an end to behavioral targeting. The result? The rise of contextual targeting. The...
If you're selling your service or product through social media and can't figure out how everything you're posting brings in...
With tech giants now beginning to work the latest advances in generative artificial intelligence into their enterprise offerings, their next...