Influencer marketing is maturing. Creators are leaving #TikTokMadeMeBuyIt back in 2022, declaring 2023 the era of #De-influencing instead. As "eat...
Marketers
Section 230, the provision in 1996's Communications Decency Act that offers immunity to tech platforms for the third-party content they...
Colorism still permeates so much of what we do in the marketing ecosystem. From who we cast to the products...
The Big Tech arms race to own the next wave of language-based artificial intelligence heated up this week, as Google...
What's marketing going to look like in 2023? Will anyone be spending? Will the job market hold up? Will three...
As regulators work to determine how to measure climate impact and incentivize emissions reductions, marketers are faced with a complex...
Despite expectations of an economic recession, the U.K. advertising sector is showing durability, and marketers in the country intend to...
Against a backdrop of tightening budgets and Silicon Valley in financial flux, marketers sought out technology that would help grow...
With 3,200 exhibitors across 2.2 million square feet and more than 115,000 attendees, CES 2023 was as daunting as it...
Maybe the fears started after that half-second cowboy twerk in an Applebee's spot that ran on CNN's split screen the...