Despite expectations of an economic recession, the U.K. advertising sector is showing durability, and marketers in the country intend to...
Marketers
Against a backdrop of tightening budgets and Silicon Valley in financial flux, marketers sought out technology that would help grow...
With 3,200 exhibitors across 2.2 million square feet and more than 115,000 attendees, CES 2023 was as daunting as it...
Maybe the fears started after that half-second cowboy twerk in an Applebee's spot that ran on CNN's split screen the...
The days between Christmas and New Year's Eve are known for sleeping, eating and losing track of time. It's also...
Whether Elon Musk remains at the helm of Twitter or hands over the reins to someone else--Myspace founder Tom Anderson,...
Tens of thousands of industry professionals will descend on Las Vegas this January for the first full-scale in-person Consumer Electronics...
Meta rolled out Advantage+ shopping campaigns for e-commerce and retail advertisers in August. Now, the artificial intelligence-powered ad solution has...
Automaker Stellantis has hired Rebecca Reinermann as its new lead marketer for its Opel and Vauxhall brands following the promotion...
Brand marketers are still hesitant to lean into a mobile-first approach, particularly in programmatic. But with the mobile app economy...