Performance marketers have heretofore been reluctant to explore the waters of out-of-home advertising, and with good reason: By and large,...
Marketers
For years, video completion rate (VCR) has been a top metric for digital marketers. But as a standalone measurement metric,...
Sponsored post byDave Osbornhead of North America commercial and global partnerships, Xandr XandrSPONSORED BY:As consumer behavior continues to evolve, so...
How does one market to a generation with some members not having been born yet? On this week's episode of...
Guest column byAndy HopkinsonStrategic Director“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the...
John Spannos was in the right place at the right time when influencer marketing took off. "I got lucky," he...
Bill DroletCRO“The Sell Sider” is a column written by the sell side of the digital media community. After this exclusive...
Last year, the IAB released a report that showed just how much money advertisers are pumping into CTV: In 2021,...
Fans went wild this summer when two superstars dropped their highly anticipated albums. Lizzo released Special while Beyonc? released her...
More than 50 million people consider themselves creators. That's a lot of potential content partners for the 40% of marketers...