The appeal of online shopping comes in part from the rush of serotonin that opening a new package brings. The...
Marketers
For many years, business-to-business marketing largely operated in the shadow of its higher-profile consumer-facing cousin. Of course, b-to-b marketing mattered....
At its core, TikTok is not the ideal platform for advertising. It's a place where average people are invited to...
"The Sell Sider" is a column written by the sell side of the digital media community. Today's column is written...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
Last month, Google made another announcement about its road map toward deprecating third-party cookies from Chrome. It's not the first...
When it comes to Facebook and Instagram, advertisers have two options: either upload a sponsored post or amplify organic content...
"On TV & Video" is a column exploring opportunities and challenges in advanced TV and video. Today's column is by...
A temporary name, image and likeness policy prepared college sports for a new world of student-athlete marketing. New programs at...
ThinkTV has commissioned a new video series, ‘Perspectives 2024’, which takes a deep dive into the world of TV and...