Closed-loop attribution is a marketer’s dream. But the ease of measuring return on ad spend (ROAS) from placements on ecommerce...
Marketers
Sales are way up and ROAS is through the roof across search, social and ecommerce. At least, that’s what the...
As the worlds of digital trading and connected TV converge, some buyers and adtech firms are using attention metrics, already...
Google used its NewFronts stage to unveil updates to DV360 that should make it easier for advertisers to manage campaigns...
Media agencies usually pay publishers on behalf of their clients, but not at the independent shop, Acadia. Its leader, Jared...
President Joe Biden signed a bill into law that will ban TikTok from US app stores unless its Chinese parent...
Between 2011 and 2019, 414 global companies appointed chief sustainability officers (CSOs), per PwC data. Now a second wave of...
Generative artificial intelligence has already unlocked a host of new capabilities for marketers, particularly regarding ad creative. Still, the technology...
You've aced the interview process and made the final shortlist. But there's one more step: Write a comprehensive test assignment...
As third-party cookies disappear, old marketing tricks reemerge. It happened for contextual targeting and direct deals. Now media mix modeling...