In this episode of The Speed of Culture, Matt Britton sits down with Roxy Young, chief marketing and consumer experience...
Marketers
Snapchat is shifting how advertisers buy ads on the platform, emphasizing immediate purchases that aim to deliver higher returns for...
In December, the marketing technology firm Epsilon named Jeff Smith its new chief marketing officer. Smith succeeds the company's former...
Snapchat is shifting how advertisers buy ads on the platform, emphasizing immediate purchases that aim to deliver higher returns for...
Closed-loop attribution is a marketer’s dream. But the ease of measuring return on ad spend (ROAS) from placements on ecommerce...
Sales are way up and ROAS is through the roof across search, social and ecommerce. At least, that’s what the...
As the worlds of digital trading and connected TV converge, some buyers and adtech firms are using attention metrics, already...
Google used its NewFronts stage to unveil updates to DV360 that should make it easier for advertisers to manage campaigns...
Media agencies usually pay publishers on behalf of their clients, but not at the independent shop, Acadia. Its leader, Jared...
President Joe Biden signed a bill into law that will ban TikTok from US app stores unless its Chinese parent...